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Event Details
Il corso Web Analytics e Google Analytics tenuto da Sean Carlos (docente certificato su Web Analytics) si terrà lunedì 17 gennaio 2011, ore 9-13 14-17, presso l'Hotel Executive, viale Vittorio Veneto 3E Forlì.
Quota di iscrizione: € 500+iva
Iscrizioni entro il 15 dicembre 2010: € 450+iva
La quota comprende:
- partecipazione al corso
- consegna materiale didattico in formato elettronico
- attestato di partecipazione
- coffee break
Obiettivi del corso:
- Acquisire il vocabolario base delle web analytics
- Capire come sono raccolti i dati web e i punti di forza e debolezza dei vari metodi
- Sapere usare i report di Google Analytics per identificare le tendenze importanti del vostro business
- Imparare come configurare il tracciamento Google Analytics per sfruttarne al meglio le funzionalità avanzate
- Apprendere come selezionare le metriche e gli "indicatori chiave di prestazioni" (KPI) più opportuni per misurare le prestazioni del proprio sito, sulla base degli obiettivi aziendali
- Sapere come ottimizzare le campagne di web marketing per aumentare il ROI
Informazioni: Alessandra Farabegoli, info@alessandrafarabegoli.it
When & Where
c/o Hotel Executive
viale Vittorio Veneto 3E
Forlì
Italy
Monday, January 17, 2011 from 9:00 AM to 5:00 PM (GMT+0100)
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